Since its 1952 debut on the shores of the Bosphorus, Bebek Balıkçı has woven itself into the fabric of Istanbul's culinary landscape. This historic restaurant isn't just a place to eat; it's a portal to a timeless Istanbul experience. Away from the city's clamor, Bebek Balıkçı offers the romance of the sea, its menu echoing the rich bounty of the Mediterranean, Aegean, Marmara, and even Black Sea. For generations, the family's passion for fresh, high-quality ingredients has shone through in every dish, earning Bebek Balıkçı its reputation as a beacon of Istanbul's seafood tradition.
We were asked for a concept for the restaurant that wants to take its place in the changing world...
Changing identity in a restaurant is not just about the menu. It starts with what the employees wear and the way they speak. First of all, we started with the photographs on the menu of that restaurant. Until that day, the traditional fish restaurant perception line was used with white tables and white plates. We started with different backgrounds and materials...
We created tables in accordance with the chef's favourite dishes and the concept we shared with them. And we turned these tables into photographs. We used these photos in our social media posts to see the effect of the change...
Social media posts that had received little attention until that day began to attract attention and the reach began to increase incredibly...
